Did you know that 68% of online experiences begin with a search engine? Ranking high in search results is crucial for attracting organic traffic to your website. Keyword research is the foundation of any successful SEO strategy, as it helps you identify the terms and phrases people are searching for.

What is Keyword Research and Why is it Crucial?

Keyword research is the process of identifying and analyzing the specific words and phrases that potential customers use when searching for products, services, or information online. It involves exploring seed keywords, long-tail keywords, and competitor research to understand search intent and demand.

Effective keyword research has a profound impact on organic search visibility, paid advertising ROI, and content performance. By targeting the right keywords, businesses can increase their chances of appearing in relevant search results, attract qualified traffic, and ultimately drive more conversions and revenue.

Let’s now take a look at the best keyword research options for 2024.

Free Keyword Research Tools

Google Keyword Planner (Free)

Google Keyword Planner

Originally designed to support PPC campaigns, the Keyword Planner from Google Ads still offers valuable insights for SEO purposes. This tool enables you to discover new keyword ideas based on a seed keyword or website, view estimated monthly search volumes for various keywords, and gain an overview of the competitive landscape, including the level of competition for each keyword (low, medium, high). 

While free and easy to use, it’s important to note that the search volume data can be broad estimates, and the keyword suggestions are limited compared to paid tools. Furthermore, the Keyword Planner primarily focuses on PPC metrics.

Ahrefs Free SEO Tools (Limited Features)

Ahrefs Free SEO Tools

Ahrefs, a renowned name in the SEO industry, offers a limited set of free SEO tools, including the Keyword Difficulty Checker. This handy tool allows you to analyze how competitive a particular keyword is for ranking in search results, providing a basic understanding of keyword difficulty and helping you prioritize keywords accordingly. 

However, the functionality of the free tools is very limited compared to Ahrefs’ paid plans, and you can only access data for a single keyword at a time.

Ubersuggest (Freemium)


Ubersuggest stands out with its generous free tier, offering a user-friendly interface and a range of features designed to help you generate initial keyword ideas. This tool provides keyword suggestions based on a seed keyword or website, monthly search volume estimates for keywords, and limited competition analysis data. 

While the free tier offers valuable data, it’s important to note that the features are limited compared to paid plans, and the search volume data may not be as accurate as paid tools.

Answer The Public (Free)

Answer The Public

This unique tool leverages search engine autocomplete data to uncover long-tail keywords related to your seed keyword and reveal the search questions that users are asking. Answer The Public excels at uncovering user intent and identifying long-tail keywords, making it a valuable addition to your keyword research arsenal. 

However, it’s important to note that this tool does not provide search volume data or competition analysis, and some of the suggested keywords may be broad and not directly related to your seed keyword.

Paid Keyword Research Tools

SEMrush (All-in-One SEO Platform)


SEMrush is a powerhouse in the SEO world, offering a comprehensive suite of tools that includes a formidable keyword research toolset. The Keyword Magic Tool allows you to discover millions of keyword ideas, complete with search volume data and keyword difficulty scores. The Topic Research Tool takes your research a step further by enabling you to analyze trending topics and identify relevant subtopics and related questions. 

While SEMrush boasts extensive keyword research capabilities and provides in-depth data and insights, it’s essential to consider the steeper learning curve and the potentially expensive pricing, which may be a barrier for smaller businesses.

KWFinder (User-Friendly and Affordable)


KWFinder offers a user-friendly and budget-friendly keyword research tool, making it an attractive option for businesses of all sizes. This tool provides long-tail keyword suggestions, complete with search volume and difficulty scores, as well as a SERP analysis tool that allows you to see the top-ranking pages for a particular keyword. Additionally, KWFinder’s link checker feature enables you to analyze the backlinks of your competitors’ pages, providing valuable insights into their link-building strategies. 

While KWFinder may not offer the same depth of data as enterprise-level tools like Ahrefs and SEMrush, its affordability and ease of use make it a compelling choice for many businesses.

Top Keyword Research Service Providers



Loganix is a reputable SEO service provider known for its professional keyword research services. Their team conducts in-depth research to find valuable keywords that align with clients’ products and services, helping them gain a competitive edge in search engine rankings. Loganix offers a detailed and action-oriented keyword research report to optimize online strategies effectively.



At SkyRanko, our experienced team combines manual analysis, advanced tools, and industry expertise to uncover the most profitable, high-value keywords for your business.

We go beyond simple keyword lists by providing comprehensive services like competitor analysis, search intent evaluation, topic clustering, and topical mapping.

At the core of our process is a meticulous manual review, including SERP analysis and keyword filtering, ensuring every recommendation holds genuine value. With flexible pricing, dedicated support, and a commitment to quality over quantity, Skyranko is the trusted partner for driving sustainable organic growth through data-driven keyword strategies.



Offering niche-relevant keyword research services, ExertPro brings a specialized approach to the table. With competitive pricing, this service provider may be an ideal choice for businesses seeking tailored keyword research solutions without breaking the bank. However, it’s important to note that ExertPro’s scalability for enterprise-level clients may be limited.



As a full-service digital marketing agency, WebFX boasts a strong SEO team that includes dedicated keyword research specialists. With robust reporting and ongoing strategy support, WebFX can provide a comprehensive keyword research solution that integrates seamlessly with your broader digital marketing efforts. However, it’s important to consider that WebFX’s services may be priced higher than some specialized keyword research providers.

Authority Magnet Co

Authority Magnet Co

Authority Magnet Co is a leading provider of keyword research services that focus on custom projects and content marketing strategies. Their team helps businesses uncover valuable organic traffic opportunities through detailed keyword analysis and strategic insights, enabling clients to optimize their online presence effectively.

Freelance Keyword Research Service Providers 

For businesses seeking a more personalized and cost-effective approach, freelance keyword research service providers offer a viable alternative to larger agencies or tools. Popular freelance platforms like Upwork, Fiverr, and PeoplePerHour have made it easier than ever to connect with skilled keyword research specialists from around the globe. With a wide range of pricing and service offerings, you can find a freelancer who meets your unique needs, whether you require a one-time project or ongoing support.

How to Evaluate and Select the Best Keyword Research Service Provider

With so many keyword research service providers to choose from, it can be challenging to determine the right fit for your business needs. However, by following a structured evaluation process, you can increase your chances of finding a partner that delivers exceptional value and drives tangible results.

Define Your Specific Needs and Objectives

Before starting your search, take the time to clearly define your goals and requirements for keyword research. Are you looking to boost organic traffic for an existing website, conduct research for a new product launch, or develop a comprehensive content strategy? Understanding your objectives will help you identify providers that specialize in meeting your specific needs.

Request Proposals and Quotes

Compile a list of potential service providers and request detailed proposals and quotes. This will give you a better understanding of their approach, pricing structure, and the services included in their offerings. Don’t hesitate to ask clarifying questions or request additional information to ensure a thorough comparison.

Evaluate Expertise, Tools, and Methodologies

Assess the provider’s expertise in your industry or niche, as well as their familiarity with your target audience and competitors. Investigate the keyword research tools and data sources they utilize, ensuring they have access to reputable and up-to-date resources. Additionally, review their methodologies for conducting research, filtering keywords, and analyzing search intent and competition.

Check Reviews, Case Studies, and Testimonials

Reputability is key when selecting a keyword research service provider. Read through reviews, case studies, and testimonials from past clients to gauge their level of satisfaction and the provider’s ability to deliver results. Positive feedback from businesses similar to yours can be a strong indicator of a provider’s capabilities.

Negotiate Pricing and Terms

Once you’ve narrowed down your options, negotiate pricing and terms that align with your budget and requirements. Discuss potential discounts, payment schedules, and any additional services or customizations you may need. Ensure that the provider’s terms and conditions are transparent and fair.

Establish Clear Communication and Reporting Expectations

Effective communication is crucial for a successful partnership. Discuss the provider’s reporting methods, communication channels, and responsiveness to ensure a seamless collaboration. Establish clear expectations for project updates, deliverables, and turnaround times from the outset.

By following these steps, you’ll be better equipped to evaluate and select the best keyword research service provider for your business. Remember, the right partner can make all the difference in unlocking your website’s full potential and driving sustained organic traffic growth.